From concept to finish: The Great Gatsby by Like Minded Studio from Sydney Australia.Like Minded Studio was honored to collaborate with Baz Luhrman, Catherine Martin & Bazmark team on the branding of ”The Great Gatsby”. Our aim was to realise Baz’s vision and develop a bespoke Deco styled logo reflective of the roaring 20s and Fitzgerald’s masterpiece. We also created a display typeface to acompany the main branding. The letterforms were customised and refinined to reflect the design of the main logo. This included developing a system to combine solid and pinstriped characters in sequence when typing out words. Inspiration for the typeface was from the deco alphabet designs of K.H. Schaefer. The final titles and logo were further rendered in 3D by Deva Studios to create the signature Gatsby style.The process and final branding is showcased below.
East London shop shutters painted by Eine
I’ve been invited to give a PechaKucha style presentation next week and in the five minute slot I’ll be running through the Type Worship’s journey and some of my work. I’ll be covering some of the designers and artists that have inspired me and have been collecting together some materials.
I came across this brilliant photograph capturing Ben Flynn’s work (aka Eine), which was one of the original things that got me started.
Matthew Lloyd/Getty Images Europe